You'll Ignore Conventional Marketers – Once You
You'll Ignore Conventional Marketers – Once You See These Ugly Facts
Because i will quickly show you the lies behind the advice they dish out – and why it's doing damage to online business and income freedom –
If this doesn't disturb you, I don't know what will…
So you've chosen a product. And you want to sell it.
Send traffic to their squeeze page, publishers say, and Earn — Value. Positioning. Personal branding. Altering perception. All techniques that fill all sales promotions.
Nonsense!
People don't buy because of exaggerations or even truth. They do not buy because of a comprehensive benefits list. And they certainly do not buy because your bullets are riddled with
curious, fictional, hype.
Hey, i've tried it all.
I've sent traffic to lame-o squeeze pages…sexy pages, even. Pages that are supposed to convert at untold 40%+ rates. I've promoted products whose publishers claimed you can have a sale within 5 clicks.
Sorry to tell you…they are lying. Try to reproduce their results for yourself.
The only truth is…They need us to pay for, and send, as much traffic as possible… to make up for their incompetence at converting even hyper-buyers into customers, at our expense.
One popular system, i promoted for, took $15,000 in ad spending from my pocket. And of the thousands of leads i sent them, they converted just 5 into customers. Three refunded within the month.
On the other hand, those same leads bought a $2,000 package from me that i passively offered on my website.
It's preposterous! Their offer cost $7,500 per customer. A CHILD could have got more customers from a pool of thousands who indicated initial interest…to buy their $1 trial.
Know what's sad?
They actually have 4,000+ misguided affiliates – who pay $60/month to use their pathetic system. Cycled and kept around with hype and the occasional fluke testimonial.
So, what?…
Should you create your own marketing and ignore their systems?
No. It's not enough. Even if you create your own landing pages, follow-up, and sales letters, you still can't get people
to buy.The advice you've been given by these self-appointed experts is wrong.
People don't buy because of the benefits and word-smithing.
Benefits are merely supporting evidence customers can use to justify their purchase to themselves.
The REAL reason they buy is because of how you make them FEEL.
So should you go out and write 'feel-good' copy. Make loose interpretations of the truth? Juggle your numbers, just like the gooroo's do, so that you can claim results people will perceive to be profound? Give them false hopes? Tell them your product will do what it cannot?
Errmm…again, no!
Please give me a minute to tell you a little story…
The other day i was driving through the streets of Jordan, and it occurred to me that drivers seemed to honk their car-horns a lot less than they did 15 years ago when i visited on holiday from Oman.
I mean, if i remember correctly, drivers just honked for kicks. Every few seconds, they'd hit the horn to remind themselves they were driving.
Now-a-days, it seemed they only honk when someone is in the way.
But is this true?
Not really…It's just that when i was a kid, i came from a different environment. Where people were polite and rarely honked at each other.
But since then, i've spent enough time in jordan that i forgot. I forgot polite driving environments. Honking drivers became NORM for me.
Another example…
Years
ago, i would visit my grandparents' home in Jordan on holiday. And i noticed that the house was much smaller than i remembered it.
I had been raised by my grandparents, in that same home, when i was only four years old.
Had the house SHRUNK?
Probably not. But III grew.
And in my memory, the house was a lot bigger when i was small.
Memory is like that. The truth doesn't change, but our perspective of it does.
Our minds LIE to us, making us feel a way that fits our world view. WE believe only in our current world view…but it's funny because that is constantly updating with every experience, and we don't realise it.
So to make sales regularly and effortlessly, we only need to alter people's memory…by giving them an experience every day. They'll only remember how they felt when they were pitched our products.
For customers, purchasing, is an experience. From the moment they land on our website the first time, until the moment they purchase and use our products.
We must take them on a guided adventure. A roller-coaster of emotions.
Do that, and people will buy from you without question.
The prospective customer's emotions will create a fiction of its own in their mind. Unaided. We do not need to lie or exaggerate to sell. We only need to give an experience no body else has given them before — and stick to the truth while doing it.
when I looked at the TV and saw Clarke was on 300+ and Hussey was on 100+…
steve jobs