so a reader wrote in asking us
so a reader wrote in asking us if we had any advice on the best websites to find freelance work as a copywriter.
an interesting question…
…a very debatable subject actually…
couple nights ago, i had coffee at the Hyatt with a friend who owns a big brand business here in Jordan.
and amongst our small-talk, the topic of landing big local clients came up.
now i know there's a bunch of ways people think they can achieve this using online marketing and SEO….but nothing beats straight up relationship-building and
word of mouth referrals.
my friend truly understands the value of business relationships…he had some interesting views i thought worth sharing with you.
you might be tempted to think you want to build up a reputation first, so you're willing to work for clients who'll pay peanuts at eLance, oDesk, Fiverr, and what have you…
but truly, that's a silly method.
the only reputation you'll build is with small-time clients no one has ever heard of. And you'll break your back doing it for cents/word.
big businesses like to do business with reputable service providers who have a track-record and lots of good reviews from other businesses they trust.
they also have deep pockets, and you'll get plenty of repeat work from them…IF you do a good job.
in other words, you'll get paid WELL even if they're your first client. i know, this because i've tried it.
My very first ever client paid me well over $200,000!
Bad news though…
Writing is NOT easy…
It's a high-skill job. but, on the other hand, copywriting
so don't sell your self short.
Don't deal with clients who want the lowest price. They have little interest in quality…and if you want a reputation in the market you want to get it for the QUALITY of your work. not for the cheapness of it.
Start by setting up your own website and put up a portfolio.
Once a recommendation is made for your services, big clients want to know they're dealing with a professional who will deliver excellent marketing, that works, and can deliver on time.
And then take my friend's advice…
Build reputation by finding the big marketing and copywriting firms that already do work for the sharks in the market.
Then offer to do freelance writing for the COPYWRITING FIRM. Even if you do it cheap…the reputation with them is worth big bucks.
After all, even though you are not being hired by the big client directly, you can claim that you have done work for them.
Furthermore, it's easier to land a freelance gig with a marketing firm that does business with big clients than it
is to get the big client themselves to hire you. They're always looking for good quality employees and contractors they can subcontract to…for a low price.
And so by borrowing their reputation, you can now showcase your talents.
Brand your work so the end client knows YOU as the writer.
And then on your portfolio website you can claim to have worked for big clients even though you were only a sub-contracted writer.
That's it. Easy isn't it?
Oh, one more thing…
Whether you write for a living or you market you own business, creating high quality emails, sales presentations, and videos will ALWAYS require well-researched information at the core.
It makes the difference between quality writing and crappy writing. we've hired very low-paid copywriters and still got excellent work from them just because WE provided all the research.
Getting that information is the most time-consuming part of the writing equation.
Piecing it together to write best-selling presentations, is the easy part. Anyone can do it.
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